12 Dec
IP intelligence: The essential way to ensure that a product is innovative
Uniqueness is one of the essential elements a product or an idea must possess, alongside usability, to thrive, conquer the market, and attract customers. IP intelligence is the ultimate way to determine whether a company's product or concept is innovative, unique, and usable. The product's idea should revolve around those ideas.
Each company provides uniqueness to attract customers and differentiate its product. On the other hand, the product's usability is the deciding factor in the purchase decision. For companies to thrive, having ideas is significant. But a proactive approach is also vital for businesses to grow. This is where IP intelligence appears.
So for companies to thrive, more than just having ideas is needed; a proactive approach is vital for businesses to grow. This is where IP intelligence appears.
What is IP intelligence?
IP intelligence is a cutting-edge technology that uses entrepreneurs' strengths and uniqueness. Its main goal is to stay ahead of the competition and win the market with its products, services, and ideas.
The key word in IP intelligence and the companies relying on it is innovation; through this, they conquer the market faster and more efficiently.
For companies to achieve all of the above and utilize IP data, they should know how to use the advanced technology of IP intelligence and find out what suits them best.
The result will combine virtual IP data sources across diverse IP domains, like patents, copyrights, domain names, legal decisions, trademarks, and competitive intelligence. Those sources are the key factor for companies to serve highly-individualized and adjustable client experiences.
What are the advantages of IP intelligence?
Those mentioned above are the advantages of IP intelligence for companies. However, it is time to explore everything in-depth, discovering 3+1 benefits.
- The IP technologies
As mentioned earlier, IP intelligence offers a variety of new cutting-edge technologies, like automated data cleansing, avant natural language processing, and visualization to find virtual data sources. Therefore, companies need to handle those technologies and use them regarding their needs. This is a helpful, flexible, and unique experience for all companies involved. They transform those technologies into their demands and mitigate every risk.
2. Save time and money.
Saving time and money in business is a significant advantage, regardless if companies are in their first steps or at higher levels. IP intelligence aid companies in not spending time creating products that people don't like or already exist in the market. So they save money, too, since they invest only in products they know are helpful and will impact the market. Simultaneously, companies will save money, eliminate purchasing friction, and introduce convenience.
3. Study the patents and be innovative
Businesses must examine their competitors' brands, performance, data, and features, to master their markets. This enables them to distance themselves from the incorrect paths they were following and to adopt a new approach based on the correct decisions made by their competitors. Moreover, in this way, companies learn if something is helpful for the target audience by studying their rivals and their performance in the market.
As mentioned above, innovation is essential to let companies thrive in the market. Therefore, by studying the advantages and disadvantages of every rival, firms need to try to be as innovative as possible based on competitors' successes and failures.
3+1. The establishment of prices
When compared to the rivals, the more advanced a product or idea is, the easier it is for the company that owns it to set prices.
Pricing is the most important indicator that a company controls the market and has done an excellent job regarding the product's usability and creativity.
One of the most important methods for a company to conquer the market is to provide the market's desired product or service at a competitive price and possibly with additional benefits. Consequently, studying prices on competitive products is also possible within IP intelligence, and all businesses should attempt to implement it.
The companies gain market dominance by establishing prices, mainly if they have maintained a reasonable equilibrium between price and supply. In addition, those companies have set the costs of their competitors, and even if they keep affordable prices for customers, they still generate a profit. They also have the added benefit of creating a well-known brand.
On the other hand, once the company understands the competition and provides products with the appropriate intellectual property (IP) tools, such as unique patents, it can increase prices and build a brand that consumers adore. No competitor can match in terms of quality, so the competition is gained.
How devToM helps companies to be enhanced by IP intelligence?
Patents and applications play a significant role in IP intelligence. These are excellent manners for companies to surpass the competition and establish themselves in the market, as they are the only way to determine the uniqueness and usability of a product.
With devToM, companies can use patents and applications related to their industry to comply with existing regulations and defend their innovations. In addition, patents and applications will help them determine risk and connect global licensing with scientific publications. Moreover, they assist in developing products that comply with laws and restrictions and provide a unique competitive advantage to customers. Shortly, with devToM and its section of patents and applications, companies can enjoy all the benefits mentioned above of IP intelligence.
Advanced patent searches and reports will guide every company through developing a solid IP position, protecting those innovations, and managing the product evolution in compliance with laws and regulations.
With devToM, companies can validate their products' ideas and source inspiration through AI technology and other similar competitor examples. Then, they can patent their unique and valuable innovations and defend themselves, enjoying all AI intelligence advantages.
Sign-up to devToM and get your FREE 30-Days trial now!
How can companies use devToM to thrive in IP intelligence?
First, the companies register their project in devToM, though they also have the option to register an idea if they have yet to reach out to a specific product.
Through registration, there are particular fields that each company has to complete and develop their ideas even more, gaining a more comprehensive perspective.
After businesses have added their product or concept, they can click on ask ToM, navigate to the Intellectual Property (IP) Insights section, and then click on patents & applications.
They can find helpful information regarding several other patents similar to the one added by the company. Also, by altering the relevant keywords, the search can be made increasingly specific.
In this way, companies have all the information they require regarding competitors and competing ideas, and they can determine the usability of their product while maintaining the necessary uniqueness.
All the benefits of using devToM in finding patents and applications:
To summarize the benefits of devToM, we refer to them below briefly.
1) Companies can develop a unique competitive advantage for their product using devToM and its technologies, building their innovation strategy based on intelligence better than the rivals.
2) By using up-to-date technologies, devToM helps companies to create faster than the competition. Besides, those technologies protect their ideas and build a defense strategy that complies with regulations and restrictions, defining the product evolution timeline.
3) devToM tracks live competitor activity and help companies to get inspiration from existing products.
IP intelligence is the business world's present and future, as it is the most accurate predictor of future business demand. IP intelligence entails proactive approaches to generating revenue and thriving through innovative technology in helping companies make data-driven decisions and follow up-to-date strategies based on their needs and goals.
Compared to the past, the responsibilities a company should handle today are more complex, and the amount of data they have to analyze is vast. Sometimes, more than standard technology like Google search is required, and businesses must consider additional ways to fulfill their needs and reach their goals.
The business landscape is less distinct than it once was because competition is fierce, and every business must be adaptable and ahead of its rivals.
These expanding requirements give rise to IP intelligence, an indispensable ally for any business managing large quantities of data. This is where devToM appears.
devToM is an AI-powered Product Development platform that converts and maintains product ideas; A SaaS application that enables product intelligence by combining the power of artificial intelligence, unstructured data, and a system of best practices.
Regarding devToM, professionals can rapidly identify risks and opportunities, analyze the market using real-time data, and design innovative products based on market trends. All in all, they can collaborate with their teams more effectively and create successful products. Find more about devToM here.
